The RNLI is the charity that saves lives at sea
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Fundraising for us

Geordie-Stewart-on-Everest-300.jpgThank you for your interest in fundraising for the RNLI. Our volunteer crews rescue an average of 22 people every day. Your efforts will help them continue saving lives at sea. This section will help ensure your chosen event or activity is safe, successful and fun.

Before you embark on your fundraising project, it's important to contact us so that together we can ensure your activity meets our requirements, above all safety and legal implications. This means we can maximise the benefits of your event.

To register your event please complete the online application form or contact your local Community Fundraising Support Team. You will also find our fundraising in aid of the RNLI guide below helpful.

Register your event

First things first

A big thank you! As a charity, the RNLI relies on voluntary donations, so it’s thanks to people like you that we can rescue an average of 8,000 people a year. We certainly couldn’t do it without you.

This page is designed to give you some useful advice on how to plan, conduct and get the best from your event. Whether you are a first time fundraiser or an experienced supporter of the RNLI, legal regulations can change, so please read through to learn the very latest on how to make your event a great success.

The RNLI and you

It’s really important that fundraising events don’t harm the RNLI’s reputation so, if you’re in doubt about anything you’re planning to do, please speak to your RNLI contact.

And you probably don’t need reminding, but the RNLI is there to save lives at sea, so we are unable to provide accommodation at RNLI lifeboat stations or with RNLI staff or volunteers.

From the start, your RNLI contact will agree the level of support available. At the same time they’ll discuss how much you’d like to raise and they will be happy to answer your questions.

How to apply

If you’d like to fundraise in aid of the RNLI, you’ll need to let us know what you’re planning. If you’re under 18 you’ll need consent from your parent or guardian.

We’ll take a look at your completed form and come back to you with our thoughts. And, if we’re happy for you to go ahead, we’ll send you a letter to say that you can fundraise in aid of the RNLI in connection with the event or activity you’ve told us about. After that, you’re ready to go!

Download our Fundraising Guide.​

Keep it safe

It’s your responsibility to ensure your event runs safely. The RNLI can’t accept liability for accidents or damage to people or property as a result of your event or activity, even when that activity is run to raise money for the RNLI.

  • Carry out a risk assessment before your event or activity to ensure that everyone involved with your event – participants, helpers and spectators – stays safe. You can find out more at hse.gov.uk.
  • Make sure that everyone involved with your event is aware of any potential risks and of any special requirements for taking part, eg fitness levels, training or specialist equipment needed.
  • Supervise your event properly and adequately and take particular care if children are involved.
  • Your event MUST be covered by insurance and, if you’re the event organiser, you may need to take out specific insurance cover. Consider obtaining personal accident insurance cover for any activity involving risk of injury. 

Keep it legal

Charity fundraising is regulated by law and you’ll find a lot of useful information in the Legal and insurance section of how2fundraise.org.

You’ll need to:

  • obtain all necessary licenses, permits and consents for your event or activity.

  • follow good food hygiene procedures and comply with food safety regulations.

  • comply with any fundraising codes of practice relevant to your event. Find out more at institute-of-fundraising.org.uk or fundraisingireland.ie.

  • get permission from the owner before you collect on private property, including in shops and in pubs.

  • speak to your RNLI contact before conducting any raffle or tombola.

  • get a licence before you can sell alcohol at your event (you may wish to get your local pub to organise the bar for you).

  • get RNLI permission to use the RNLI logo, images or other RNLI trademarks.

Top event tips

​The best way to have a successful fundraising event is through good planning, realistic targets and a lot of enthusiasm! Here are a few tips to get you started:

  • It’s a date! Pick your date well in advance and watch out for clashes with other events.

  • Location, location, location! Consider how many people will be coming along and what facilities you’ll need to lay on, such as car parking, refreshments and toilets.

  • Stand out from the crowd! Consider decorating your venue to enhance your event and to promote the RNLI – we’re happy to supply the fundraising materials.

  • Know your audience. Think about who’ll be supporting your event and attract their support with invitations and posters you know they’ll like.

  • It’s all in the planning. Set yourself a fundraising target, break it into manageable chunks, then decide how you’re going to raise each bit.

  • Be creative! You could hold a disco or themed party at your local pub; start an office swear box; organise a five-a-side competition or do something completely different!

  • Get promoted. Allow plenty of time to promote your event and ask family, friends and colleagues for their ideas and support. You could even ask your RNLI contact to help you with a press release.

  • Keep in touch. Speak to your RNLI contact if you have any questions and let them know if you need any RNLI fundraising materials

Money matters

Get your fundraising off to a cracking start with a few of our fundraising hints and tips:

  • only use official RNLI sponsorship forms and get a generous sponsor at the top of each sheet to set the standard!
  • encourage people to sign up to Gift Aid so that the RNLI can claim a further 25% on every pound a person donates.
  • set up an online fundraising page or post a link on social networking sites, remembering to send the link to your RNLI contact and all of your friends.
  • ask your employer to match or part-match what you raise.
  • tell your sponsors and donors – as well as the RNLI – if any event costs will come out of the money being donated.
  • please don’t approach charitable trusts or large companies – other than where you work – without discussing it with your RNLI contact first.

Looking after the money

Legally, anything you raise in aid of the RNLI belongs to the RNLI, so make sure you:

  • collect and store all money raised – particularly cash – safely and securely.
  • keep everything you raise separate from your own money.
  • keep accurate records of all monies received or pledged, plus a record of all activities you carried out to raise that money (on occasion we may need to see these).
  • return all original sponsorship forms to the RNLI, along with the monies you've raised.
  • pay everything you’ve raised to the RNLI no later than eight weeks after the event or activity.
  • ensure any cheques from you and your supporters are made payable to the Royal National Lifeboat Institution, not to you personally.
  • offer donations back to your supporters should your event be cancelled, but if anyone declines their refund - or if you are unable to trace the donor - you’ll need to pay it straight to the RNLI .

After the event

​Thank you for everything you’ve done to support the RNLI! After the event, please remember to:

  • say thank you to everyone who helped or donated.
  • send us your photos along with a few words for us to publish on our website or in our magazines, making sure you’ve got permission from the people in the picture first.
  • send in what you've raised – cheques made payable to the Royal National Lifeboat Institution – to your RNLI contact no later than eight weeks after your event.

Thank you once again for helping save lives at sea.

Create an online fundraising page

One of the best ways to raise money is by setting up your own online sponsorship page. 

It's quick and easy to do, and as payment is taken immediately you don't have to chase people up for their sponsor money!  

We recommend:

Virgin Money Giving is a not-for-profit company, meaning your fundraising will go further. Plus they claim the Gift Aid for us, which saves the RNLI money too.  

Ready to get started? Here are some tips to help you get the most out of your Team RNLI fundraising page.  

RNLI runner Rachel Davies in the Plymouth Half-Marathon. Photo: Phil Monckton
1. Tell your story

Telling your story will help you to gain support and donations. Tell people why you've chosen the activity you're doing and why you're doing it in aid of the RNLI. Share your passion and motivation and tell people why the RNLI is important to you. Perhaps include some of our rescue statistics to substantiate your support. Let them know what training or preparation you're doing too your chosen event is a challenge in itself, but so is all the hard work that goes into the run up.

Get more tips on how to tell and share your story.

2. Keep it simple

Think about what you want to say on your page, then jot down a few notes before you write it. Keep it succinct and to the point. Spend a few minutes ordering your notes so that your story flows. Ask someone else to read it and see what they think. Tightening it up a notch could help you get more donations. 

3. Ask generous people first

You know you can probably rely on one or two people to donate a decent amount so ask for their support first. That way when people go to your online sponsorship page, they'll see what people have donated and may donate similar amounts. So £10, £5 or even £3 could help set the bar. Bear in mind though that £100 could be intimidating!

4. Don't be shy - shout about it!

Family, friends and workmates are the obvious choices to tell about your fundraising. But think more widely too, and remember you're doing it for a very good cause – to help save lives at sea. Think about people at clubs you belong to, schools, church, neighbours, even local businesses and the press. Put up posters in your local area. The more people you tell, the more money you're likely to raise!

5. Network

Post details of your online fundraising page to your social networking sites like Facebook and Twitter. You can download banners and widgets from the Virgin Money Giving website. Ask people to share the link to your online fundraising page. They may have contacts that you don't, and may know people who would like to sponsor you.

6. Keep your supporters in the loop

Tell people how your training is going, let them know how much you've raised. Remind them what you're doing, when, and why. It can be short and sweet and doesn't have to seem like a nag. Virgin Money Giving have some really useful help guides on how you can update and promote your online fundraising page. 

RNLI sponsorship forms

Not everyone will want to sponsor you online. So in addition to your online fundraising page, you should use an official RNLI sponsorship form. 

When you register for a fundraising event or request a fundraising pack, we'll send you a form automatically. Or if you prefer to receive our sponsorship form in the post, let us know.

Read our money matters tips on looking after your sponsorship money.

Where to send your forms

Once you've collected all your sponsorship money, please send your form and donations to:

RNLI Events Team
RNLI
West Quay Road
Poole
Dorset
BH15 1HZ

Sponsorship forms and money should be sent no later than eight weeks after the event date.

Please make sure any cheques from you and your supporters are made payable to the Royal National Lifeboat Institution and not to you personally.

And don't forget to state your name and the name of the event on your sponsorship form so that we know it's from you!

Putting the fun into fundraising!

So now you've asked all of your friends, family and colleagues for sponsorship and are running out of ideas, here are some top tips to diversify your fundraising and boost that total!
 

RNLI supporter Robin Sayce-Jones abseiling down the National Lift Tower in Northampton. Photo: RNLI 
  • Run a sweepstake using one of our RNLI sweepstakes games?

  • Hold your very own coffee morning with our 'Brew for the Crew' fundraising kit.

  • Place official cardboard RNLI collection boxes at work or in the pub – they're only temporary but a great way to gather spare change and boost your fundraising. 

  • Play our Lucky Lifeboats game – sell a lifeboat station name to each of your friends / family / colleagues. The winner is the person whose lifeboat is the first to go out on a shout on race day!

  • Make posters and leaflets to promote your event using official RNLI fundraising materials.

  • Do something outrageous, like shave your head!

  • Ask your company to contact their suppliers to see if they'll match whatever you raise.

  • Organise a dress-down or fancy dress day at work.

  • The simple, traditional ideas are usually the best – cake sales, name the teddy bear competitions and raffles usually do well. (If you're holding a raffle you must sell the tickets and draw the raffle on the same day, otherwise you might need a permit from your local council.)


The main thing is to have fun! The more fun and exciting you make it, the more people are likely to donate.

 

Order your fundraising materials 

To order any of our games, collection boxes and other RNLI fundraising materials, contact us and we'll get them posted to you straight away. 

Here are a few things to bear in mind when promoting your event.

  • Make it clear you're raising funds in aid of the RNLI and that you don't actually represent the RNLI.

  • We're happy to supply pre-printed RNLI fundraising materials – electronically or as hard copies – with space for you to insert your event details. Using these will save you and the RNLI time, as we won't need to approve your materials before you can start using them.
     
  • If you prefer to create your own materials using the RNLI logo or any other RNLI trademarks or images, you'll need to complete an RNLI trademarks form and get our approval of all your materials before you start distributing them. Please contact us for more advice on this.
 
Leesa Harwood, Head of Community Fundraising doing a skydive and raising £5,000 for the RNLI.

You're doing something amazing for us.

Fundraising for the RNLI makes you feel good. And if you're challenging yourself too, then you'll feel doubly good. 

Whatever your fundraising event, it takes courage and dedication to do what you're doing. You've got a great story to tell. So ... 

Share it!

One of the best ways to gather support and donations for your fundraising event is through your social networks. Here are some top tips on how to make the most of them.

  • Status updates are the bread and butter of Facebook - tell your friends what you're up to. As a fundraiser you should be posting an update regularly and it should always link to your online fundraising page. Maybe you've had a big donation or gone training, it could be anything. Tell us. We want to know!

  • Look out for opportunities to start conversations based on your friends' status updates. Maybe enlist a couple of your closest friends to share your online sponsorship page on their status too. Make them fun, snappy and, if you can get away with it, cheeky! 

  • Keep a blog. Just like having an online diary, blogs are a great way for people to follow your journey from start to finish.

  • Post photos and videos. Try to capture as much of your story on camera and regularly upload photos and / or videos, tagging yourself and anyone else in them. Update your profile picture or timeline so it reflects what you're up to. Virgin Money Giving have some great banners and widgets you can download to promote your online fundraising page. And they have some useful help guides on how to add your Twitter feed and blog posts to your page.  

  • Share our rescue stories to remind yourself and your donors why you're doing what you're doing for us – to help save lives at sea.

  • Join us at RNLI Facebook and RNLI Twitter and meet your fellow Team RNLI fundraisers!

  • Send us your story and photos. We're always after great stories to publish on our website and social networks.  

 

 

Cover of the RNLI Marathon Beginner Training Plan

 

Our comprehensive fitness Training Plans are designed to prepare you for the running challenge you are about to embark on!

Whether you're new to running or a pro, there's a training plan for you.

As well as providing structured training exercises, they're packed full of advice and tips including what to wear, what to eat and drink, and what to expect at the event.


Out on a shout

Our lifeboat crews launch 24 times a day on average. Find out which station has launched near you around the UK and Republic of Ireland. View shouts.

Shouts